Our Portfolio
WEB CONTENT
Victoria Boat Charters
www.victoriaboatcharters.com
The project: Write copy for Victoria Boat Charter's new website.The process: The process: Writing Victoria met with Victoria Boat Charters and conducted outside research that assisted in the creation of copy for the company's website. The end result was a fluid, informative website that boosted charter trip registrations.
Silver Barrel Solutions
www.silverbarrel.com
The project: Write content for Silver Barrel Solution's new website.The process: Writing Victoria met with the Silver Barrel team to gather information about the business and its goals. We worked closely with Silver Barrel to ensure accuracy and consistent branding.
White Knight Painting
www.whiteknightpainting.com
The project: Write content for White Knight Painting's new website.The process: Writing Victoria interviewed White Knight Painting's President and several team members to gather information, and understand the business' goals. We rewrote each page while keeping in mind White Knight's target demographic and business philosophy.
JMM Speaking
www.jmmspeaking.com
The project: Rewrite JMM Speaking website content for grammar, clarity and tone.The process: Writing Victoria met with JMM Speaking to determine the desired tone and target audience for the new website. We rewrote JMM Speaking's main pages, which are integral to understanding the business and its roots.
COPYWRITING
Cook Culture
www.cookculture.com
The project: Conceptualize and write Cook Culture's first round of print advertisements and website copy.The process: The Process: While Cook Culture geared up to open in Victoria's Atrium building, Writing Victoria wrote Cook Culture's first round of print advertisements and website copy. The ads would serve as Cook Culture's first impressions in the media, so we conceptualized and wrote the ads around the idea dating as a metaphor for the store's opening. Cook Culture's website is dynamic and changes seasonally so it requires concise copy that will inform without overwhelming a web page.
HearWare (Abacus Data Solutions)
Brochure Writing
The project: Write copy for HearWare's 2010 brochure.The process: Writing Victoria consulted with HearWare then examined their previous brochures and competition before proceeding. We wrote the brochure copy with the intention of displaying what makes HearWare superior to other audio management software services. The brochure was distributed to audiology clinics across Canada.
White Knight Painting
Press Release
The project: Write and distribute a press release for White Knight Painting.The process: Writing Victoria used superb interviewing skills to gather information of White Knight's announcement. We used the proper format to develop the press release, then distributed it to the appropriate media outlets.
BLOGGING
An Evening of Culinary Mayhem with the Surreal Gourmet
Blog article | Published at cookculture.com, February 2011
On Friday the 11th, 50 lucky fans gathered at Cook Culture for a kitchen party led by one of our most exciting Meet the Chef hosts so far: Bob Blumer. Bob, creator and host of the popular Food Network television shows Surreal Gourmet and Glutton for Punishment, was in Victoria last week to promote his newest book, Glutton for Pleasure, and we were lucky enough to spend the day with him.Easy Kitchen Upgrades
Blog article | Published at whiteknightpainting.com, February 8, 2011
The kitchen is the heart of the home. It's where we prepare food, where we eat, where guests mingle, and perhaps it's where we go to unwind and bake after a long day. The kitchen's uses go far beyond cooking, which is why it's one of the most used rooms in the home.Wild about Nettles
Blog article | Published on EATMagazine.ca, April 26, 2009
As the demand for fresh, local and seasonal increases, so does the popularity of foraged ingredients. Spring is the perfect time to delve into nature's wild offerings and, on the West Coast, there are many. Stinging nettle is an early spring green that many associate with the painful 'sting' and red welts that follow a close encounter with the plant.Winter's Bounty
Blog article | Published on EATMagazine.ca | Dec 14, 2009
Fresh, local and seasonal may seem like tough concepts to consider when Old Man Winter comes to visit. Our minds drift to sunny summer months - markets, teeming with fresh fruit and veggies, or al fresco meals made with just-picked ingredients.Quintessentially Quince
Blog article | Published on EATMagazine.ca, November 9, 2009
In a recent Los Angeles Times article, David Karp referred to quince as "so out, it's in." Once a popular pome, it's not hard to understand why quince isn't a fruit-basket staple like its cousins, the apple and the pear.MAGAZINE ARTICLES
The Bend in the Road
Magazine Article | Published in Senior Living Magazine, January 2010
Jacquie Farris goes the distance for causes about which she is passionate. And she does so one step at a time.Follow the Puck
Magazine Article | Published in Senior Living Magazine and the Cape Breton Post, July 2009
Doug MacCormack followed hockey to British Columbia in 1967 and, 32 years later, the videographer and recreational hockey player says he found his dream – on and off the rink.Local Strawberries
Magazine Article | Published in EAT Magazine, May/June 2010
The sun is shining, the weather is warm and markets are gearing up for the season. As summer approaches, so does the highly anticipated Vancouver Island strawberry harvest. For many, it's difficult to imagine June and July without the delectable sweetness of Vancouver Island strawberries.
November 2nd, 2011 |
Meet Bestselling Wine Author Natalie MacLean in Vancouver or the Okanagan for the Launch of her New Book |
| Join Natalie MacLean for an unforgettable evening of wine, laughter and story-telling to celebrate the launch of her second wine book, Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines. Natalie will be hosting events in the ... |
March 15th, 2011 |
How is your website copy working for you? |
| At Writing Victoria, we’re often tasked to write website content for businesses who are looking to improve their online presence. Clean, concise copy is essential when attracting readers on the web. Of course you want to communicate your ... |
January 10th, 2011 |
Navy Ambassadors |
| During the past year, the Naden Band of Maritime Forces Pacific played in venues at home in Victoria and as far away as Thunder Bay. More commonly known as the Naden Band, this naval music ensemble of 35 members performs across the country and ... |