Our Portfolio
WEB CONTENT
Silver Barrel Solutions
www.silverbarrel.com
The project: Write content for Silver Barrel Solution's new website.The process: Writing Victoria met with the Silver Barrel team to gather information about the business and its goals. We worked closely with Silver Barrel to ensure accuracy and consistent branding.
White Knight Painting
www.whiteknightpainting.com
The project: Write content for White Knight Painting's new website.The process: Writing Victoria interviewed White Knight Painting's President and several team members to gather information, and understand the business' goals. We rewrote each page while keeping in mind White Knight's target demographic and business philosophy.
JMM Speaking
www.jmmspeaking.com
The project: Rewrite JMM Speaking website content for grammar, clarity and tone.The process: Writing Victoria met with JMM Speaking to determine the desired tone and target audience for the new website. We rewrote JMM Speaking's main pages, which are integral to understanding the business and its roots.
COPYWRITING
HearWare (Abacus Data Solutions)
Brochure Writing
The project: Write copy for HearWare's 2010 brochure.The process: Writing Victoria consulted with HearWare then examined their previous brochures and competition before proceeding. We wrote the brochure copy with the intention of displaying what makes HearWare superior to other audio management software services. The brochure was distributed to audiology clinics across Canada.
White Knight Painting
Press Release
The project: Write and distribute a press release for White Knight Painting.The process: Writing Victoria used superb interviewing skills to gather information of White Knight's announcement. We used the proper format to develop the press release, then distributed it to the appropriate media outlets.
BLOGGING
Wild about Nettles
Blog article | Published on EATMagazine.ca, April 26, 2009
As the demand for fresh, local and seasonal increases, so does the popularity of foraged ingredients. Spring is the perfect time to delve into nature's wild offerings and, on the West Coast, there are many. Stinging nettle is an early spring green that many associate with the painful 'sting' and red welts that follow a close encounter with the plant.Winter's Bounty
Blog article | Published on EATMagazine.ca | Dec 14, 2009
Fresh, local and seasonal may seem like tough concepts to consider when Old Man Winter comes to visit. Our minds drift to sunny summer months - markets, teeming with fresh fruit and veggies, or al fresco meals made with just-picked ingredients.Quintessentially Quince
Blog article | Published on EATMagazine.ca, November 9, 2009
In a recent Los Angeles Times article, David Karp referred to quince as "so out, it's in." Once a popular pome, it's not hard to understand why quince isn't a fruit-basket staple like its cousins, the apple and the pear.MAGAZINE ARTICLES
The Bend in the Road
Magazine Article | Published in Senior Living Magazine, January 2010
Jacquie Farris goes the distance for causes about which she is passionate. And she does so one step at a time.Follow the Puck
Magazine Article | Published in Senior Living Magazine and the Cape Breton Post, July 2009
Doug MacCormack followed hockey to British Columbia in 1967 and, 32 years later, the videographer and recreational hockey player says he found his dream – on and off the rink.Local Strawberries
Magazine Article | Published in EAT Magazine, May/June 2010
The sun is shining, the weather is warm and markets are gearing up for the season. As summer approaches, so does the highly anticipated Vancouver Island strawberry harvest. For many, it's difficult to imagine June and July without the delectable sweetness of Vancouver Island strawberries.
August 10th, 2010 |
In Season: Crab Apples |
| Many of us remember picking crab apples as children – plucking the fruit from the tree and biting into the flesh only to find that these mini apples tasted more like lemons. Crab apple trees, which actually belong to the rose family, are ... |
August 3rd, 2010 |
All About Eggplant |
| Eggplant is commonly used in traditional meals around the world but it may surprise some to know that it’s a summer farm stand staple in Victoria. Eggplant is also surprisingly versatile, making it a wonderful warm weather ingredient: it can be ... |
July 13th, 2010 |
Tart Treats |
| When enjoying the wealth of fresh berries this summer, try thinking beyond the usual suspects. Without a doubt, strawberries, blueberries and blackberries are seasonal staples, but what about some of the less common farm stand offerings, like the ... |