How is your website copy working for you?

At Writing Victoria, we’re often tasked to write website content for businesses who are looking to improve their online presence. Clean, concise copy is essential when attracting readers on the web. Of course you want to communicate your message, but it’s difficult to grab and hold readers’ attention online. Readers will quickly leave your website if it isn’t visually engaging or interesting to read.

I personally believe that writing for the web isn’t an exact science, nor is it a fine art. It does take effort to do it well. Most business owners don’t have the time or the interest to create engaging, grammatically sound website copy. That’s where I come in.

White Knight Painting’s new website is a great example of how a solid online presence can benefit a small or medium-sized business. White Knight Painting is one of Victoria’s largest, most established painting companies and they were looking for a website that reflected these characteristics. Silver Barrel Solutions took care of the design and development for White Knight Painting’s new online home and I wrote the copy for the site.

I’m proud to show off the finished product and I know that White Knight Painting is, too. Since the site was launched in November, White Knight Painting has maintained stellar search engine rankings. Silver Barrel also developed a blog which I update every two weeks on behalf of the company. Like the website, White Knight Painting’s blog has shown impressive headway on search engines (in a highly competitive industry), and will only improve with quality, consistent blog posts. Most importantly, providing valuable information via blog posts is a great way for White Knight Painting to interact with and grow their client base online.

Check out the brand new White Knight Painting website at WhiteKnightPainting.com.